Platform Status: Good
V1.5
Join Free
Object Types
Property

Property

Properties hold data, and belong to entities.

Property

Type

Example

Description

id
String
24dzt303lo
Unique ID of this verion of the property
key
String
name
The field name. This can be anything, but should describe the field of data so as to be useful.
type
String
TEXT
The data type, see available types
sensitive
Boolean
true
Determines how the data is stored. Sensitive data is encrypted and has only limited filtering ability in Segments. All Personally Identifiable Information should be set as sensitive.
value
String
Joe
Current value of property

Example:

{
    "id": "24dzt303lo",
    "key": "name",
    "type": "TEXT",
    "sensitive": true,
    "value": "John Doe"
}